At lunch today, I had a chat with a smart UX researcher who was wondering what I spend most of my time on. My answer was straightforward: at least 50% of my week goes by doing research and design work for clients! Let’s be honest, it varies from one month…

In the first part of this article, we shared the things we thought we did well building a UX and Human-Centered Design (HCD) firm in Africa. But naturally, in our first 4 years of survival as a company, there was also a lot of stuff that we completely screwed up…

Yeah, indeed we luckily survived 2020! It was tough and much less fun than our previous years. But we learned a lot, and could really see this year the strengths and weaknesses of our business. …

III. 1 out of 3 people participate in neighborhood clean ups

“72% of consumers currently notice positive environmental. changes” This result stems from our new LOOKA study published on April 27th, 2020 in partnership with the Association Zero Waste Senegal. Through phone interviews in Fulani, Wolof and French, our surveyors interviewed 206 merchants and consumers in Dakar and its suburbs, who…

Article by Max Smith, UX Research at YUX and LOOKA’s Project Manager Article by Max Smith, UX Research at YUX and LOOKA’s Project Manager What if you were given the opportunity to carry out your own market research in only a few days? Launched in 2019 by YUX, LOOKA seeks to make reliable data collection and analysis accessible to all by using the power of technology and a network…

Développeur Fullstack — 3 à 7 ans d’expérience Qui sommes-nous? YUX est une équipe multiculturelle, ambitieuse, exigeante et un peu folle de 25 personnes basée à Dakar et à Abidjan. Nous sommes composés de designers et développeurs, et portons une très grande importance à l’expérience utilisateur. Notre ambition : créer des produits digitaux adaptés au continent africain. Ce que nous cherchons? Tu es un…

Story of an natural evolution 3 years after the launch in May 2016 — by a group of design advocates based in Dakar — of the first UX designers community in West Africa called YUX…

Context In Senegal, more than half of the population is under 20 years old. Adolescents and young people face many reproductive health problems, especially girls. They must also face difficulties of insertion in the economic life. …